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In two months, 25% more traffic.
Client
 Founded in 1976 by Bernard Cogniel, Beiser Environment is a family company whose head office is based in Bouxwiller (67, France). Beiser Environment is the European leader in agricultural equipment sales by phone. It employs 85 people. The area of activity covers France, Germany, Switzerland, Belgium and Poland, where a subsidiary was created.
Project
Heavily involved in traditional Mail Order, Beiser Environnement is now willing to increase Internet sales.
Needs
Beiser Environnement sought an innovative solution to increase its traffic and reputation on the Internet.
Solution
GreenIvory has developed an innovative solution based on a mix of blog powered by MashupXFeed™ combined with the authoring of personalized articles, assigned to one of his partners, Blueboat.
MashupXFeed™ has enriched the content published through a MashupOverlay™ component, which analyzes the content of each article and assigns the most suitable product in the Beiser Environnement catalog.
Client Benefits
- 25% more traffic on Beiser Environnement websites, in less than two months.
- Traffic redirected from the blog to the Beiser Environment websites.
- 14% of the blog traffic ends on the merchant site, bringing a new qualified traffic to the merchant site.
- Improvement of the company's online reputation.
Testimony
As we had planned to develop a blog, we wanted to put the best chance on our side to let us know on the web, optimize our search through the content varied. [...] The automatic publishing of articles related to farming offers a real plus to our blog. This makes it more lively and attracts more users thanks to the diversity and number of articles on this blog.
Nathalie Cogniel, General Manager, Beiser Environnement.
Read the complete interview (in French) of Nathalie Cogniel on the GreenIvory blog: http://blog.greenivory.fr/2010/08/18/temoignage-de-nathalie-cogniel-de-beiser-environnement/.
Find out more
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You can reach GreenIvory America at +1 (919) 901-0693. - GreenIvory's Blog