Client

The Alsace Ambassador's Club is a unique communications initiative designed to promote the economic strengths of the region in order to attract businesses, entrepreneurs, and investors.

This network of Alsatians (both in home and in heart) was created in July 2008 with the backing of the two Alsatian economic development agencies, the CAHR and Adira, in close partnership with the Maison de L'Alsace in Paris.

Since its inception more than a thousand Alsatians have joined this worldwide approach to dynamic communication about Alsace, the quality of its region, andits economic powerhouses.

Project

To get closer to its members and to make its internet presence more interactive, the Alsace Ambassador's Club decided to establish a community website that would allow it to broadcast daily news about the region's economy, research innovations, news and press releases, and upcoming events. A directory and several forums were also created.

Needs

To expand its services and increase its traffic, the Alsace Ambassador's Club wanted to find an automatic way to publish positive region-wide news.

Solutions

GreenIvory was able to help by customizing MashupXFeed™ Elite to automatically publish cultural and economic information about Alsace. MashupXFeed™ further enriched that data with the MashupOverlay™, which analyzes the content of each article to filter out any undesired articles and publish only positive content.

Customer Benefits and Results

• Improved traffic.
• Increased visibility.
• Automatic publication of over 300 articles per month.
• Great sources to aid in the writing of more detailed articles for the homepage.

Testimonial

GreenIvory's MashupXFeed™ allows us to easily supply our site with news articles about Alsace. We've chosen to post about ten per day, but we could easily post many more. As far as the technical process goes, we simply worked with the GreenIvory strategic consulting team, particularly Jean-Georges Perrin, and told them exactly what was important for the site and, more generally, for the Alsace Ambassador's Club and for the economic advancement of the region towards Alsace 2.0.

Vincent Froehlich, General Director of ADIRA.

Find out more

• For more information on MashupXFeed™, visit: http://www.mashupxfeed.com
• To visit the "Club des Ambassadeurs d'Alsace" website (in French), visit: http://www.ambassadeurs-alsace.com

Download the Success Story of the "Club des Ambassadeurs d’Alsace"