GreenIvory moves from one success to another. GreenIvory and its mashup solution, MashupXFeed (code-named RedLion), achieved three successes.

Haguenau, France, April 18 – GreenIvory continues to garner successes with MashupXFeed (previously known as RedLion), its prime solution for enterprise mashups.

Mashup is a new technique that mixes various information sources to build new and efficient information. MashupXFeed searches for information over the Internet through use of search engines, RSS, web sites and more. Delivered information can come in a variety of forms, including portals, e-mail, public web sites and private internal web sites.

“Benefits are numerous, but you should remember one thing,” said Hal Maner, CEO of M Systems International, Inc., one of the early adopters of the mashup technique. “The information you get is more precise, more accurate and brings more value to its consumers.”

GreenIvory’s innovative use of mashups helps to set MashupXFeed apart from the competition.

“One of MashupXFeed’s differentiators is its pragmatic approach. It could be called mashup, aggregation or rocket science; MashupXFeed helps us increase web traffic and visitor satisfaction and that’s what counts,” said François Dénommée, CEO of Epigones Group, a long-time MashupXFeed user from Canada. “It is reliable and the use of IBM’s Informix Dynamic Server (IDS) is a token of guarantee.”

MashupXFeed was among the first solutions to receive IBM’s “Ready for Informix Dynamic Server” label.

“Using IDS is part of our strategy,” said Jean Georges Perrin, CEO of GreenIvory.  “We are information providers, not database administrators.”

This novel solution was nominated for an IOD Innovation Award at the IBM Information on Demand Conference. In today’s world, innovation is the key to new successes. MashupXFeed is an innovative product, and is helping innovation through faster recognition.

GreenIvory has a strong relationship with IBM as an Advanced IBM Business Partner.

“GreenIvory is proud to achieve this level of partnership with IBM,” said Perrin.  “For us, IBM is the symbol of innovation and fair partnership.”

“Reliable high performance data serving is critical to enabling innovative use of business information to raise client satisfaction and business performance,” said Inhi Cho, vice president, IBM Information Management Marketing.  “There's a shift underway in the database software market as partners and clients increasingly choose IBM over the competition.  The business value cited by the users of MashupXFeed powered by IDS is a great example of the increasing demand for IBM database products."

MashupXFeed is available as a SaaS solution and as an Enterprise edition. The deployed version integrates easily into a user’s infrastructure, thanks to its SOA design (Service Oriented Architecture).

About GreenIvory – http://www.greenivory.com

GreenIvory is an independent software vendor that focuses on making information more useful and easier to experience, hence its tagline “Experience Information.” Through its product line, GreenIvory helps businesses in various areas including e-marketing, technology watch, communication, compliancy, etc. With offices in the United States of America and in France, GreenIvory, an advanced IBM Business Partner, is providing quality software and excellent services to satisfied customers all over the world. For more information, visit http://www.greenivory.com.