New identity for GreenIvory Print E-mail
Wednesday, 13 February 2008

It took time to switch, but GreenIvory has now a new image.

Durham, Fenruary 14th 2008 - “Nobody understood the I in our previous logo” admits GreenIvory’s CEO Jean Georges Perrin, “It was meant to be an elephant tusk…”.

 

GreenIvory’s marketing team took the challenge very seriously and asked several communication agencies to work on a new concept. The winner was Yovo and Olivier Galleano whose approach was really reflecting GreenIvory’s values.

 

The new logo is completely green, reads GreenIvory and keeps a very subtle tusk, which is almost a signature.

 

Olivier Galleano comments “We added a round button for icons, footers, back of pages, etc.”

 

As a follow-up on the rebranding of RedLion to MashupXFeed, GreenIvory also introduced a completely new logo and artwork for the product.

 

The new artwork can be downloaded from the press section of the web site, which is accessible at http://www.greenivory.com/press.