Discover VoiceObserver at http://www.voiceobserver.com

Haguenau, France March 15th, 2011
VoiceObserver™ is an online service that allows companies to monitor their e-reputation as well as that of its competitors.

Given the exponential growth of content, you need a tool like VoiceObserver™ to analyze all the news sites, blogs, and corporate sites in order to offer a daily report on the reputation of a company.

Today VoiceObserver™ goes even further by launching "Do It Yourself." This version is new, fast, and puts the user in complete control.

Direct E-reputation Control

As Jean-Georges, the founder of GreenIvory, explains it: "VoiceObserver™ Do It Yourself will scan 7 million pages per day, which is 70 times more than most of its competitors. It goes without saying that a marketing manager would appreciate having the control that such a tool makes available to him or her. By taking personal command of VoiceObserver™, he or she will swiftly become very familiar with how it works and will be able to fine-tune the company's e-reputation."

As Quick and Easy as a Google Search

Setting up the monitoring requires less than five minutes: the process has been optimized and uses pre-filled keyword areas to help better define the research goals. After five minutes you'll start receiving graphical reports generated and sent to your e-mail.
The results can be filtered by language (French, English, German, Dutch) and sources (blogs, corporate sites, print ads, etc...). VoiceObserver™ also takes the date of articles into consideration: data is stored for 24 months. This attention to detail eliminates the analysis of link connection, irrelevant comments, advertisements, website menus, etc...

People Are Talking:

Gilles Auberger, founder of The Connecting Place, has this to say: "Markets have turned into conversations. The dream of every marketer today is to gain a little ground on social media or at least to keep up with his or her brand's reputation. It is possible to master communication (what one is saying about one's brand) and still have no control over reputation (what other are saying about the brand). VoiceObserver™ allows you to track with minute detail both your and your competitor's reputation. The types of comments, notifications of new entrants to the market, and the most trusted bloggers are all present. To detect, measure, and map these sources of influence is to understand the issues which will become the conversations- and hence, the markets, of tomorrow".

Jean-Francois Vetter, Product Manager at GreenIvory: "VoiceObserver™ is a fantastic tool, and I never get tired to improving it. Getting the online version out this year was a real challenge which required many hours of work, but it was also fun. What could be more rewarding than sharing in the enthusiasm of our VoiceObserver™ Do It Yourself users?"

About GreenIvory

GreenIvory is an international company with offices in France and Durham, North Carolina. This cultural diversity allows it to consolidate its leadership position and grow through strategic alliances, partnerships, and trade.

Specializing in e-marketing tools, GreenIvory provides its customers with innovative products, such as VoiceObserver™ and MashupXFeed™, that optimize content and improve the effectiveness of their online communications.
GreenIvory clients are communications agencies (traditional agencies, web agencies, etc...), communities, and any company for which the web is essential.

For more information visit: http://www.greenivory.com
And follow us on Twitter: @ GreenIvory_en / @ VoiceObserver / @ MashupXFeed

GreenIvory Contact  :

Isabelle Modry

E-mail : i.modry at greenivory.com

GreenIvory America

Suite 200 - 3608 Shannon Road - PO Box 51125

Durham, NC 27717

United States of America

Tel.    1 (617) 862-2319

GreenIvory Europe

10, rue Saint Wendelin

67500 Haguenau

France

Tél.    +33 (0)9 50 53 10 34

Fax    +33 (0)9 55 53 10 34